Wrap advertising is the ultimate way to turn people’s heads. Industry analysts have researched their effectiveness and have found that vehicle wraps are memorable forms of advertising and create lasting impressions. In a survey conducted by Outdoor Advertising Magazine, 96% of survey respondents thought mobile advertising (vehicle wraps and partial vehicle wraps) is more effective than traditional outdoor advertising. On local routes, monthly impressions ranged from 1 million to 4 million hits, according to the Traffic Audit Bureau. Research indicates that approximately 94% of respondents recalled seeing the mobile billboard, with 80% recalling the specific advertisement.

Though a wrap can be achieved by painting the vehicle surface, wrapping a vehicle with vinyl material is becoming more common today because it allows for easy removal that is less expensive to change from one advertisement to another.

Some of the things you may consider when thinking about having a vehicle wrap designed and installed is how long you plan to keep the vehicle, and how much your budget will allow. The cost of a vehicle wrap might seem considerable, but the advertisement will last several years. Vehicle wraps typically cost considerably less than radio and television ads – and lasts much longer than 30 seconds. Cost is based on materials used and the time required to design and install your vehicle wrap.

Vehicle wraps are installed using full color digitally printed vinyl with a clear laminate to protect the graphic and offer a gloss finish. To care for your vehicle wrap, we recommend washing your vehicle once a week with a mild detergent. This will ensure the longevity of the vehicle wrap and prevent the laminate film from becoming oxidized.

If you are interested in a vehicle wrap, consider how long you plan to keep the vehicle and set a budget. If your budget won’t allow for a full vehicle wrap, a partial wrap – wrapping only parts of the vehicles, such as the doors or back window – might be a good solution.

For further information or to get a quote, please contact sales@rubbernecksigns.com or call us at (805) 201-2498. Include your vehicle’s make and model and whether you want a full or partial wrap.